Privacy Policy

1. Who we are

Road Reach is a Blue Agency service. We run LED screens mounted on vehicles that carry advertising through Egyptian streets, with live GPS tracking and a live camera feed available to the advertiser.

The controller of the data described here is Blue Agency, 10 Dr. Hanem St., behind Le Méridien Hotel, Remaya Square, Giza, Egypt. Contact info@blueagency-eg.com or +2 0111 6 1111 62.

2. Booking information

When you request a campaign through the booking form we collect what we need to quote it and run it:

• Your name, company, email address and phone number.
• The campaign dates, duration and any area or route preference you specify.
• The creative you supply — video, images, logos and copy — along with any brand guidelines that come with it.
• Billing details needed to issue an invoice, and a record of the payments made against it.

3. GPS and vehicle tracking

The live map shows the location of our vehicle, not yours. The tracker on the truck reports its position while a campaign is running so advertisers can verify that their content is on the road and where it went.

That location history belongs to the campaign it was recorded for. It is shown to the advertiser whose creative was playing, kept as part of that campaign's reporting record, and not sold or shared with other advertisers.

4. The live stream

A camera on the vehicle streams a view of the screen and the road it is travelling on. It is pointed at public streets and is there to prove the screen is running the right content, not to identify anyone.

We do not run facial recognition, we do not attempt to identify people or vehicles that appear in frame, and we do not use the footage for advertising targeting. Recordings, where kept at all, are retained only as long as the campaign's reporting period.

5. Campaign analytics

Reporting figures — impressions, route coverage, hours on road — are calculated from the vehicle's own GPS record combined with traffic and population density models for the areas it passed through.

They are modelled estimates of how many people had the opportunity to see the screen. They are not counts of identified individuals, and no personal data about passers-by is collected to produce them.

6. Website information

The Road Reach pages sit on blueagency-eg.com and share its analytics: Google Analytics 4 and the Meta Pixel record device, browser, approximate country-level location, referring source and pages viewed. Your language choice is stored in your browser as a preference.

You can block or clear these through your browser settings. The pages, the booking form, the map and the stream all keep working without them.

7. The reporting dashboard

Advertisers with a live campaign may be given access to a private reporting dashboard. Access is credential-protected, is limited to that advertiser's own campaign, and is revoked when the campaign and its reporting period end.

8. How we use the information

• To quote, schedule and run your campaign.
• To produce the tracking, streaming and reporting you were sold.
• To invoice you and keep the accounting records the law requires.
• To contact you about your booking, and about renewals or availability where you asked us to.
• To improve routing, scheduling and the service itself.

9. Who we share it with

Booking and campaign data is shared only with the parties that make the campaign happen: our hosting and infrastructure providers, the tracking and streaming platforms that power the map and the live feed, our production and operations partners, and the professional advisers or authorities the law obliges us to answer. We do not sell it.

10. Retention

Enquiries that do not turn into bookings are kept for up to two years. Campaign records, route history and reporting are kept for the duration of the campaign plus the period Egyptian tax and commercial law requires for the associated invoices. Creative files are kept while the campaign is live and for a reasonable period after, so a repeat booking does not need a re-upload; ask us and we will delete them sooner.

11. Security

The site is served over HTTPS, dashboard access is individually credentialed, and stream credentials are held server-side and never exposed to the browser. Access to campaign data is limited to the operations and account staff who need it.

12. Your rights

You can ask what we hold about you, have it corrected, ask for deletion where we have no lawful reason to keep it, object to marketing, or withdraw a consent you gave. Where Egypt's Personal Data Protection Law No. 151 of 2020 or the GDPR applies, we honour the rights it grants. Write to us and we will answer within thirty days.

13. Changes

We update this page when the service changes, and the date at the top shows the last review. Material changes are announced on the site.

14. Contact

Road Reach — a Blue Agency service. 10 Dr. Hanem St., behind Le Méridien Hotel, Remaya Square, Giza, Egypt. Sales +2 0111 6 1111 62, operations +20 110 101 1396, email info@blueagency-eg.com.