Loop Slots: The Most Cost-Effective Way to Run a Mobile LED Ad in Egypt
Quick answer: A Loop means you share the screen with other advertisers in a rotation. Your ad takes a 15-second slot that repeats all day across 10 hours of operation. You book it online by choosing a route, selecting your days from the live-availability calendar, and picking how many slots per day you want — from 1 to 6. More slots, more repetitions.
How the loop works
Think of the screen as running a playlist. That playlist holds the ads of a small group of advertisers, each ad taking a 15-second slot, and it restarts every time it finishes. The truck keeps moving through congested streets for 10 hours a day, 3PM to 1AM, and the playlist cycles hundreds of times over that period.
So your ad isn't seen once — it's seen repeatedly. That's the structural difference from a static billboard, which is seen exactly once per pass.
What determines the strength of a loop campaign?
| Factor | Effect |
|---|---|
| Number of days | More days, more total reach and frequency |
| Slots per day (1–6) | Two slots per day doubles your appearances in the same loop |
| Route | The North Coast reaches Egypt's highest-spend summer audience; Zayed & October reaches West Cairo year-round |
| Creative | Full-motion video or 3D is seen from every angle and stops the eye far better than a static image |
How to book a loop slot, step by step
- Open the booking page and select LOOP at the campaign type step.
- Pick your route: *LOOP – North Coast* or *LOOP – Zayed & October*.
- Select your days on the calendar. Every available day displays its remaining slot count — a small number inside the tile. Days are colour-coded: Available · Limited · Booked · Unavailable.
- Set slots per day using the 1–6 selector.
- Check the running total — it updates live along with the per-day rate.
- Complete the summary and your details, then pay the deposit to confirm.
Tip: running a monthly campaign? The "Select the whole month" button picks every available day in one click.
Loop or Exclusive — which should you choose?
| Situation | Best fit |
|---|---|
| Building awareness over weeks | Loop |
| Limited budget, want maximum duration | Loop |
| Offers that change weekly or seasonally | Loop, swapping the video |
| A branch opening or launch on a specific date | Exclusive |
| A major event or sponsorship | Exclusive |
| You want the whole screen with zero competition | Exclusive |
The simple rule: Loop for continuity, Exclusive for the moment.
Many of the smartest campaigns combine both — a monthly loop for awareness, with one or two exclusive days layered on top at peak dates.
Why a loop costs less than a billboard
A static billboard is priced by the month and fixed to one spot. A loop is priced by the day, delivers frequency, and moves across different areas within a route.
The practical results:
- You can start with a far smaller budget than a monthly billboard contract.
- You can test a week, measure it, and decide whether to extend or change the creative.
- Cost per thousand impressions drops because the audience refreshes as the truck moves.
And none of it carries printing costs — the content is digital, and changing it is free and immediate.
Creative tips that make 15 seconds work
- Lead in the first 3 seconds. People see the screen while moving.
- Big type, high contrast. If the design needs concentration to read, it isn't a street design.
- One message only. Brand + one offer + one way to respond.
- Use motion. Full-motion video and 3D hold attention far better than a still frame.
- Change the creative mid-campaign. It's free, and it prevents ad fatigue.
Frequently asked questions
How long is a slot?Fifteen seconds is the common starting length; longer slots of 30 seconds or more can be booked.
How many times a day does my ad run?It depends on how many slots per day you booked and how many advertisers are in the loop. The screen operates 10 hours a day and the loop cycles continuously.
Can I book a single day on the loop?Yes. The system supports single days and non-consecutive days.
Can I add slots after booking?You can make an additional booking on the same days as long as slots remain — the calendar shows what's left.
Will I share the screen with my competitors?A loop includes different advertisers. If you need to guarantee no other advertiser appears, choose Exclusive.
Can I change my video during the loop?Yes. The content is fully digital, so changes carry no reprinting cost.
Can I see my ad while it's running?Yes — live GPS tracking and a livestream you can open from your phone at any time.
A note on pricing: live rates are shown on the booking page and come straight from the booking system, so the figure you see there is always the current one.
Book your loop slot
Days go on a first-come basis, and slots per day are limited.
Read next: The complete booking guide · Exclusive bookings · Agency discount codes